Scouting for Adventure Presented by Boys' Life
May 20, 2008 - 10:25am
TEMECULA, Calif., May 20 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, will partner with Boy Scouts of America (BSA) and Boys' Life Magazine to develop the network's original youth-oriented series, Scouting for Adventure Presented by Boys' Life. The six adventure-filled original episodes capture Scouts in action as they explore the wilderness and educate viewers on outdoor skills and BSA's core values of education, safety and team building.
"Outdoor Channel offers BSA the ideal platform to introduce millions of homes to the exciting world of Scouting, and I'm confident that we will successfully engage parents and youth alike," said Robert J. Mazzuca, Chief Scout Executive of BSA. "By bringing our Boys' Life to life, we aim to share the spirit of adventure that is the foundation of Scouting programs and encourage viewers to get out and experience the great outdoors."